B2B operations software

The operations software 
for modern tour operators.

Illustrative
Itero Desk
Workspace
Dashboard
Calendar
Leads28
Itineraries12
Clients47
Itero AINEW
Library
Destinations & Parks
Accommodations
Flights
Vehicles & Guides
Dashboard🇹🇿 Tanzania
Search…⌘K
SK
Karibu, Sarah 👋

Here's what's happening at your desk today.

Open leads
0
+12% WoW
Itineraries · Apr
18
+3
Pipeline
$127k
+22%
Upcoming trips
9
next 30d
PipelineLast 30 days
Today's tasks4 due
  • Call back: Hansen family (DE)10:30
  • Confirm Serengeti lodging · IT-029412:00
  • Send proposal to Okafor group15:00
  • Review Ngorongoro quote · NA-018816:30
SK
Karibu, Sarah 👋
Here's your desk today.
Open leads
47
+12% WoW
Pipeline
$127k
+22%
PipelineLast 30 days
Today's tasks3 due
Call back: Hansen family
Confirm Serengeti lodging
Send proposal · Okafor

Quote the same day. Price from your real rates. Win the booking.

Your real rates, not estimatesPDF or client link by emailQuote in minutes
Everything your desk needs

One tool for the whole quote-to-confirm journey.

Replace five spreadsheets, a dozen WhatsApp threads, and that one laptop nobody is allowed to touch. The prices come from your own rate sheets · imported once, reused in every quote.

Import your rate sheets

Upload the lodge's PDF, Word or Excel rate sheet · AI import reads seasons and rates straight into your library, once.

Live pricing engine

Seasonal rates, child prices, meal plans, park fees, flights and vehicle days calculated automatically as you build · no spreadsheet math, margin always visible.

Route-first itineraries

Build day-by-day plans with parks, camps, drive times and hand-offs baked in · several rooms, vehicles and guides on the same trip.

Leads that don't leak

A Kanban pipeline from first enquiry to confirmed booking, with the full family in one card.

Client-ready PDFs & invoices

Branded itinerary PDFs and invoice documents generated from the itinerary in one click. Itero does not process or hold payments · you collect from clients however you already do.

Email from the desk

Send the proposal by email without leaving Itero · as a branded PDF or a live share link the client opens in the browser. Replies land on the right lead.

Itero AI drafts

Kick off a proposal from a one-line brief. AI assists, you stay in control.

Client records that last

A contact for every traveller with trip history, passports and notes attached, so nothing gets lost between bookings.

Your team, your data

Per-company workspaces with owner, admin, finance, member and viewer roles, and database-backed isolation.

And in your pocket

The same desk, on the go.

Install Itero Desk as an app · leads, tasks and itineraries with a native feel, same workspace, same data.

Illustrative
SK
Karibu, Sarah 👋
Here's your desk today.
Open leads
47
+12% WoW
Pipeline
$127k
+22%
PipelineLast 30 days
Today's tasks3 due
Call back: Hansen family
Confirm Serengeti lodging
Send proposal · Okafor
Product tour

Five screens. One calm workflow.

Itineraries

Build a 10-day Serengeti trip in minutes, not afternoons.

A guided wizard walks you through basics, route, cost and preview, with every park fee, vehicle day and concession rate already on hand.

  • Drag-and-drop day planner with drive times
  • Several rooms, vehicles and guides on one trip · park fees priced per vehicle
  • Child rates and per-day meal plans priced automatically
  • Live cost panel: margin updates as you edit
  • One-click branded PDF export
Illustrative
Itinerary · IT-0294
Hansen family · 7 nights
1Basics
2Route
3Cost
4Preview
Day 1
Arusha → Tarangire
Sangaiwe Lodge
Day 2
Tarangire game drive
Sangaiwe Lodge
Day 3
Tarangire → Serengeti
Kati Kati Camp
Day 4
Serengeti · Seronera
Kati Kati Camp
Accommodation · 7 nights$ 4,280
Park fees · SENAPA + TANAPA$ 1,140
Vehicle + guide · 8 days$ 2,560
Concession · Ngorongoro$ 400
Client total (2 pax)$ 8,380
Your margin · 22.4%
Leads

Every enquiry, every hand-off, nothing lost in WhatsApp.

A Kanban pipeline purpose-built for safari enquiries: party size, country of origin, budget, preferred month, all visible at a glance.

  • Drag leads across stages, changes sync instantly
  • Per-lead drawer with full history and notes
  • Assign to team-mates, track response times
  • Convert lead to itinerary in a single click
Illustrative
New2
Hansen · DE
4 pax·$ 12k
Aug 2026
Okafor · NG
2 pax·$ 6k
Jul 2026
Contacted2
Martinez · ES
6 pax·$ 18k
Sep 2026
Nakamura · JP
2 pax·$ 9k
Oct 2026
Proposal2
Kowalski · PL
2 pax·$ 7.5k
Jun 2026
van Dijk · NL
4 pax·$ 14k
Aug 2026
Negotiating1
Patel · UK
3 pax·$ 11k
Dec 2026
Won1
Schneider · CH
5 pax·$ 22k
Jul 2026
Library

Your living catalogue of parks, camps and flights.

Every destination, accommodation, flight and vehicle with current rates, seasons and concession fees, shared across your whole team.

  • Destinations & parks with current non-resident fees (TANAPA, KWS, UWA, SANParks)
  • AI import reads PDF, Word and Excel rate sheets into seasons and rates
  • Child rates per room type, by age band or percentage of the adult rate
  • Dates outside your seasons? Opt in to price from the closest year, always labelled as estimated
  • Flights by carrier and route · vehicles & guides with daily rates and capacity
Illustrative
Destinations & Parks
Accommodations
Flights
Vehicles & Guides
Serengeti NP
Serengeti NP
Park · Northern circuit
$ 82.60/pax/day
Ngorongoro CA
Ngorongoro CA
Conservation · Crater
$ 70.80/pax/day
Tarangire NP
Tarangire NP
Park · Southern circuit
$ 59.00/pax/day
Lake Manyara
Lake Manyara
Park · Rift Valley
$ 53.10/pax/day
Itero AI

A safari copywriter on call, 24/7.

From a one-sentence brief to a draft itinerary with narrative, welcome letter and client-ready structure, ready for your expert touch.

  • Draft itineraries from plain-English briefs
  • Generate welcome letters in your house tone
  • Smart suggestions grounded in your library
  • Always editable: AI assists, you decide
Illustrative
Ask Itero AI
Clients

Every traveller on file, nothing lost between trips.

A contact record for each client with their trip history, party details and documents in one place, so the next booking starts from everything you already know.

  • Trip history and upcoming travel per client
  • Attach passports and supporting documents
  • Dietary and medical notes that follow the booking
  • Won leads become clients automatically
Illustrative
HF
Hansen Family
🇩🇪 Germany · 2 adults · 2 children · repeat client
VIP
Trip history
IT-0294
10-day Northern Tanzania
Aug 2026
Confirmed
IT-0211
Serengeti & Zanzibar
Sep 2024
Travelled
Documents
Hansen_passport_DE.pdf
Passport · exp. 2031
Booking_confirmation.pdf
Itinerary IT-0294
Dietary_notes.txt
2 vegetarian · 1 nut allergy
Why Itero

Three ways a safari desk loses money.

The slow quote. The enquiry went to five operators. The first solid proposal won the booking · yours took two days.

The stale rate. A 2024 sheet priced a 2026 trip. The difference came out of your margin, and nobody noticed.

The one laptop. Rates, contacts and quotes live with one person. When they are away, nobody sells.

Done with all three? Then professionalize the desk: choose a tool built to quote faster, price right and let the whole team sell.

Without IteroWith IteroIllustrative

Drag the handle.

Rates in once · AI reads the lodge’s sheetA personal, correctly priced itinerary in minutesBranded proposal to clients · facts file to agents
Built for safari country

Not generic CRM. Not a US travel-agent tool.

Park fees, concessions, seasons and hub airports come pre-loaded per country, the way operations actually run on the ground.

🇹🇿Tanzania🇰🇪Kenya🇺🇬Uganda🇿🇼Zimbabwe🇿🇦South Africa🇧🇼Botswana🇳🇦Namibia

TANAPA · NCAA · KWS · UWA · ZIMPARKS · SANPARKS · DWNP · NWR

Trusted by real safari operators, including Breeze Safaris in Tanzania and Zanzibar.

Itero Academy · included with every plan

The software comes with its own safari school.

Subscribe and the whole team can start learning the same day. Short lessons with quizzes, ranks and streaks to keep it moving, and a real certification at the end · with Leo the lion as your guide.

Member trackCertified Platform Member

The day-to-day desk: clients, leads, the library, itineraries, pricing and sending.

Admin trackCertified Platform Admin

Level 2, built on the member track: team and roles, billing, templates and branding.

  • Eight self-paced courses that teach Itero on your own real workflow
  • Finish the lessons, pass the 25-question exam at 80%, earn the certificate
  • Certificates are shareable and verifiable online · proof your team knows the desk
  • Owner, admin, finance, member or viewer · each person learns the part of Itero they actually use
Enter the Academy Included with every subscription · for your whole team.
Illustrative
Leo, the Itero Academy guide
Jambo! I'm Leo, your guide. Finish the lessons, pass the exam, earn your stripes. Twende!
4
Head Guide · 258 XP6-day streak
ScoutSafari Master
Badges4/5 earned
First Tracks
Eagle Eye
First Waterhole
Camp Keeper
Pathfinder
Certified Platform Member
Shareable certificate · anyone can verify it online
Verified ✓
Trusted by real safari operatorsBreeze Safaris

Simple pricing, room to scale.

Start with the plan that fits your desk today.

Questions, answered

Straight answers, no sales deck.

A software product. Itero Desk is a B2B SaaS platform that tour operators use to run their own operations · itineraries, leads, pricing and proposals. We do not sell, book or arrange trips, and we do not take payments from travellers. You run your travel business; Itero is the software your team works in.
Today Itero Desk ships a ready-to-use library for Tanzania, Kenya, Uganda, Zimbabwe, South Africa, Botswana and Namibia: destinations, park fees and seasons per country. Tanzania was the first we tuned for (TANAPA, SENAPA, Ngorongoro), and we keep the same level of detail for each new country we add.
Park fees, destinations and seasons for your countries come built in. You bring your own rates: import your accommodation rate sheets (our AI import reads PDFs and spreadsheets) and add your flights, vehicles and guides. Most desks are quoting the same day.
Yes. Send it to the client by email straight from Itero Desk, or share a read-only web link. Every itinerary also exports as a branded PDF with your logo, cover image and welcome letter.
The training is built in. Every plan includes Itero Academy: short self-paced lessons with quizzes, a 25-question exam and a shareable certificate anyone can verify online. New team members learn the day-to-day desk on their own, and admins have a level-2 track covering team, billing and templates.
Each company gets its own isolated workspace with role-based access. We run with daily encrypted backups.
You do. Your library, clients and itineraries live in your own isolated workspace, your proposals export as branded PDFs whenever you need them, and deleting your workspace removes your data.
Plans are listed and billed in USD, with payments processed securely by Stripe. Prices exclude any applicable taxes (such as VAT/GST), which are added where required. This billing is for your software subscription only · it is unrelated to how you charge your own travel clients.
Yes. Extra seats, recurring AI action packs and storage packs can be added from Settings → Billing whenever you need them. Upgrades and new add-ons apply immediately with a prorated charge for the rest of the billing period; downgrades become credit on your next invoice.
Every plan includes a monthly allowance of AI credits that drafts, imports and rewrites draw from, with a usage panel in Settings → Billing so you always know where they went. Need more? Add a recurring credit pack or a one-time top-up. When credits run out the desk keeps working · AI features simply wait until you top up or the month resets.

One extra booking pays for the year.

Faster quotes win more bookings. See Itero Desk with your own itineraries · a 30-minute demo, set up with your park-fee library and real lead data.